ABSTRACT
This book’s aim is to propose the concept of the copynorm in fashion. To do so, it is necessary to probe the details of the fashion ecosystem to gain a broader insight. It is observed that specialised sectors of this kind can only be well regulated legally if the legislator is sufficiently informed of the key forces on the industry, especially from the social, moral, cultural and business perspectives. Compliance with legal norms is highest when those norms are socially understood and desired. Likewise, legal protection can only be uniformly and fairly enforced if the legal system fully grasps the issues involved.
This chapter aims to define fashion and therefore reflects on its many facets. Insight into the artistic approach to design proves that goods become fashionable based on their ability to trigger an emotional bond on the part of consumers.
