ABSTRACT
This chapter explores a number of key methods of data analysis. It describes five primary methods of analyzing data to uncover thematic analysis. Qualitative data analysis is an ongoing process that involves breaking data into meaningful parts for the purpose of examining them. Bernard and Ryan suggest several ways to analyse keywords, including: the authors provide an example of keyword analysis in which they have underlined the keywords. Over time, this method of qualitative data analysis has taken two primary forms: classical content analysis and ethnographic content analysis. There is no clear agreement for what thematic analysis is or how one does it, although it appears that much of what qualitative researchers do when analyzing data under the generalist term of qualitative data analysis is actually thematic analysis. At other times, researchers who appear to be doing thematic analysis are actually calling it something else, such as narrative analysis or discourse analysis.
