ABSTRACT
This chapter presents a rationale for identifying an intended audience and describe both more traditional and alternative research reporting forms. Developing the report should be a seamless part of the research process; design, conduct, and product are inextricably linked. For these reasons, the authors believe that researchers should keep the final product in mind throughout the research process and to plan for it while undertaking the research. A research report is a text that presents and describes findings from an empirical research study. Beyond simple presentation and description, however, a report explains, interprets and defends positions and findings. The intended audience is important and should be considered fully in the research planning and design process, rather than only being considered when the research has been conducted, almost as an afterthought.
