ABSTRACT

This chapter explores aspects of collaboration theory in terms of innovation, with an analysis of the literature around definitions of collaboration. It unpacks a theory of collaboration for creative projects, providing an analysis of requirements for effective collaborations such as convergent and divergent thinking, group formation, vision development as well as the need for trust and autonomy; it also examines the role of the convenor in collaborative activity. The chapter explores a typology for cooperation, emphasising exploratory and experimental strategic collaboration. This provides a way to assess collaborations in the publishing sector centred on the processes of collaboration, from formation to operation and outcomes. It therefore outlines the theories to be explored in the case studies. Collaborations carry specific features that reflect their uniqueness as an organisational response to challenging environments. This research proposes that entrepreneurial and exploratory styles of collaborations are required for publishers to be able to experiment effectively in changing digital environments.