ABSTRACT
This chapter covers the definition of cultural transduction. It begins by tracing the questions that led to the academic interest in the topic, starting from debates about the flow of media products. It explores the concept of cultural proximity developed highlight asymmetrical interdependence and the growth in the study of format trades, as the foundations for the development of the new concept of cultural transduction. It offers a comparison with similar concepts from other disciplines including adaptation and cultural translation to highlight the differences while pointing out the similarities in the scope they cover. After that it expands on cultural transduction by introducing the four tenets, market, product, people, and process, that make up the framework for analysis.
