ABSTRACT
This chapter discusses the aspects related to the characteristics and content present in media products that increase or constrain their chances to travel across markets. The focus is placed on the internal elements of the product, following Ulrike Rohn’s categories of cultural universals and lacunae. These aspects are presented in detail and related to the concept of cultural discount, with some examples that highlight the conditions that cultural products have that enable or constrain their travels. The steps taken by some creators to incorporate an assessment of potential universals and lacunae as part of the product design is also discussed and an example of such endeavour is presented.
