ABSTRACT
This chapter covers the roles that people carry out when performing cultural transductions. Cultural intermediaries work as gatekeepers and enable or hinder the travels of cultural and media products. In this process, there are those who explore or experience products in various locations to think whether they would translate well to another market; those who meet to negotiate, assess, and exchange products considering the potential cultural proximity or distance; and those who are tasked with the insertion of the product into a new market, who need to be able to make the required adjustments that dispense of or overcome cultural lacunae. These three roles are presented as scout, merchant, and alchemist, and evidence of their labour and actions is presented here.
