ABSTRACT
This chapter addresses two aspects of cultural transduction. The first part looks at how the cultural transduction framework may be applied as an analytical tool to study the phenomena of cultural and media products travelling from one cultural market to another. The second part presents recommendation on how to use cultural transduction framework to help decision-making in those cases where there is an interest in developing products that are designed to cross over borders.
The idea behind the cultural transduction framework was to create a common language, a simplified shorthand to discuss a complex issue. It is, in no way or form, the first approach to any of these topics about how cultural products or media cross borders, and it is likely not going to be the last. The usefulness of the framework rests in how it lends itself to be applied for both analysis of media insertions that have already happened, or to serve as a guideline to prospectively consider factors that would be relevant to making products travel.
