ABSTRACT
To start, you will logically choose a candidate product (or a product line) and identify where the knowledge gaps are. The purpose of this matrix is thus to position you according to what you already know and what you still need to learn, both about your customers (Territory of Customers) and your products (Territory of Products). 1 Fit matrix The proposed solution is the product, and the problem to solve is the customer need. The data from the matrix, presented in the format, situation: customer need, product, are as follows. A: well known, well known. B: well known, not well known. C: not well known, well known. D: not well known, not well known. https://s3-euw1-ap-pe-df-pch-content-public-p.s3.eu-west-1.amazonaws.com/9781003381945/5109736f-c216-4dbe-93df-13303e81872c/content/fig12_1_B.tif" xmlns:xlink="https://www.w3.org/1999/xlink"/>
