ABSTRACT
https://s3-euw1-ap-pe-df-pch-content-public-p.s3.eu-west-1.amazonaws.com/9781003381976/411d9bae-2b00-498d-8eeb-34f6ab782298/content/ufig3_1.tif" xmlns:xlink="https://www.w3.org/1999/xlink"/> For an entrepreneur, demonstrating that their innovation is right for the market and will generate interest is a key step to raising funds. As such, it is important to have a framework that lets you validate if your product is a good fit for the market. One of the frameworks that has rapidly gaining popularity is the Product-Market Fit (PMF).
