ABSTRACT
This chapter is part of Christian Fuchs book Media, Economy, and Society: A Critical Introduction.
There are the following learning goals of this chapter:
You will learn how to define, assess, and criticise advertising;
You will learn about advertising’s roles in capitalism;
You will learn how to analyse the ideological aspects of advertising.
The chapter contains exercises that help you practise the insights gained in this chapter and a list of recommended readings.
