ABSTRACT
This chapter explores the third of the six elements of the marketing mix, which is place. The place can also be alternatively described as distribution, which focuses on the ways in which products might be best delivered to customers. The chapter begins by introducing the basic concepts underpinning sport distribution, and then moves on to examine three central issues. They are first, the different types of distribution channels, second, the sport facility as a ‘place’ for distributing sport products, and finally the ticket distribution process.
