ABSTRACT
This chapter maps out the increasing role of global fandoms in the circulation and consumption of popular music. It discusses the popularity of K-pop in the context of fans' social media use and their identification with K-pop through several groups' online content and music. It explains how K-pop's worldwide appeal lies in the global circulation of content and products across borders, as well as the transnational flows of identity constructed by K-pop idols and their global fans. Because K-pop fandom is different between local and global, this chapter examines the ways in which global fans develop distinctive fandom activities. Finally, the chapter addresses the ways in which K-pop fans form transcultural identities within global fandom activities.
