ABSTRACT
This chapter develops the analytical perspective that enlightens this study, drawing on the works of Antonio Gramsci. Central to the Gramscian perspective is notion of hegemony, that is, the attempt by leading classes to secure the consent of subaltern groups for the introduction of a new mode of accumulation. This notion is further developed into that of a contested hegemonic project, identifying the site of everyday life as the terrain on which the introduction of new ways of acting, thinking and feeling is contested. The discussion further draws on the works of Rosa Luxemburg and Henri Lefebvre in order to develop a set of analytical tools suited to study these struggles empirically.
