ABSTRACT
This chapter focuses on the logos of terrorist groups and we ask whether a rigorous investigation of what we call the ‘visual brandscape of terror’ can help scholars and practitioners predict the number and intensity of the attacks conducted by these violent organizations. An increasing number of academic publications have focused on terrorism's visuality, with scholars assessing the choice of targets, the employment of specific artefacts, and the images and video published in the Daesh's magazine online. The chapter makes a novel theoretical, methodological, and policy-relevant contribution to terrorism studies and more broadly to international relations and security studies. It investigates existing categorizations of terrorist organizations to offer a broad overview of the visual marketing and branding strategies developed by left-wing, right-wing, nationalist, and religious groups.
