ABSTRACT
The colour hues chosen by political parties tend to reflect their position on the ideological spectrum, and the symbols they display are informed by European integration, which reshaped the visual logics of appropriateness underlying national political competition in new member states. The display of violent symbols generally provides reliable insights into groups’ intentions and strongly correlates with the deadliness of the attacks conducted by the organizations upholding them. Evidence from logos and other artefacts provides novel support for the argument that organizations of all sorts are subjected to isomorphic pressures, thereby corroborating and advancing institutionalist research agendas. The fact that the disappearance of nationalist and extremist symbols from logos may be strategic rather than sincere should not downplay the importance of the rebranding processes. Cases of decoupling between what organizations do and the logos they uphold may be fruitfully conceptualized as forms of visual organized hypocrisy.
