The combination of a 30-year career as an action researcher and continued development in academia has given the author a dynamic and unique perspective in the field of business model innovation, leading to a truly revolutionary method to improve medium- to large-size businesses on a regional or international scale. This book is based on extensive personal practical experience as a business consultant and the use of ongoing research methods. The author presents an exciting, unique way of looking at how to produce innovation and positive growth in a company through business model innovation by using six themes, 30 success factors, and 150 insights that will secure a profitable process. The Business Innovation Adventure concept contains a GUIDE and an ATLAS that can work creatively to identify and tune strategies and the existing business model. This new concept in business model innovation not only looks at the process of change but illustrates the essential need to use logical and creative thinking to create a new path of growth.