Strategy may seem like an obvious place to start in the process of creating change. However, it is rarely considered and can be forgotten outright. The relationship between a business model and the strategies that operate within it are a key that is waiting at the fingertips of leaders to drastically and dynamically help their company to evolve. Explore how to look at strategy before starting a change project to improve the existing business model, how to anchor working strategies, how to simplify existing strategies while also creating strategies that are load-bearing and take the theoretical aspect away by creating living strategies that can help a company take flight. Having a working understanding of the strategies at play in a company ensures that as a project of change occurs, the strategies can be robust in ensuring a positive trajectory forward. By taking the time to consider strategy and how it works within a business, the doors are being opened on a key component of any company that will revolutionize innovation projects.