ABSTRACT
Through a synthesis of multiple data sources, this chapter details the research findings arranged according to the three stakeholder management approaches: communications, relationship and positioning. Insights drawn from the 28 semi-structured interviews constitute the main source of data. These provide the depth of the chapter. The additional data sources, including the practitioner-oriented stakeholder literature and 100 coded recruitment notices, provide breadth and corroborate the findings. Together, the sections of this chapter detail how managers make sense of stakeholder management.
