ABSTRACT
East Asian education and students’ learning, including Korean ones, have often been negatively described as Takayama and Waldow argued. Domestic and foreign news shows that the whole world is going through Hallyu fever. People across the world listen to K-Pop, play Korean games, and watch Korean webtoons, movies, and TV dramas. They try to experience what is Korean and are interested in every move we make. We think it is time for such interest in our culture to be directed toward education. World-class sculptors, artists, and artworks have been produced in Italy, where marble is abundant. Rich in steel resources, Germany is famous for world-class automobiles. As a cradle of religion and philosophy, India is the place for learning mind and body practices such as yoga and meditation. Then, what is South Korea famous for, and what could contribute to its brand power across the world? So far, the major contributors have been limited to food and popular music.
