ABSTRACT
This chapter examines how eight Australian far-right parties use social media as an organisational technology, through social network analysis and qualitative content analysis. First, it maps the networks of Australian far-right parties on Facebook and Twitter, identifying highly centralised and poorly developed party structures, but with extensive ties to the wider far right. Next, it examines the content far-right parties post to Facebook and Twitter. Contrary to expectations, the parties do not use social media for conventional party building activities, like recruiting party members. Instead, they use social media for more movement-aligned processes of identity building and frame mobilisation. The chapter concludes with a discussion of the organisational implications for these hybrid practices.
