ABSTRACT
As Daniel Pink (2009) says in his famous TED Talk about The Puzzle of Motivation, there is a mismatch between what science knows and what business does. Neuroscience, and the study of the brain, is not a module commonly taught on leadership or in CI programs. Yet, it is fundamental for our understanding of how we and others feel, make decisions, and act. Every individual's brain is unique and has developed based on our personal experiences. Understanding how the brain operates is critical for engaging people, and for creating the conditions for each individual to thrive. CI methodologies and research to date have tended to presuppose the engagement of the prefrontal cortex, or what's commonly called the rational, or executive functioning part of the brain, without being explicit about the conditions needed for this to be possible. In this chapter, we will explore why understanding neuroscience and biology is important for creating a thriving culture of CI. We will start with how the brain works and processes information. We will then explore the link between the brain and psychological well-being (PWB) and psychological capacity at individual, team, and organizational levels. We will then look at what this fundamental understanding means for creating sustainable CI cultures where individuals and organizations can thrive. The Why Care Model—Foundations. https://s3-euw1-ap-pe-df-pch-content-public-p.s3.eu-west-1.amazonaws.com/9781003413479/4ffbbb10-1722-4e27-9aad-1af07d6123c8/content/fig1_0_C.tif" xmlns:xlink="https://www.w3.org/1999/xlink"/>
