ABSTRACT
Arts management in the global environment provides another contact for the skilled practice of marketing, financial management, media communication, managing people and place, ethical behaviour and legal responsibilities. Cultural and economic policy initiatives, cultural tourism, festivals, events, foreign policy and international cultural exchanges have enabled Australians to explore relationships with the arts and arts audiences overseas in an attempt to define Australia's national identity and place in the world. Training in arts management in Australia is based exclusively on a European or Western management model with hierarchical staffing structures, boards of management, strategic plans and aggressive marketing. The debasing of art and significant cultural artefacts is an issue for general arts management as well as heritage management. As arts policy comes more and more under the aegis of broader cultural policy, issues like heritage, architecture, and urban renewal are brought into the field of arts management.
