ABSTRACT
This chapter discusses production of masculinities in relation to success in domain of international service economy and in creative careers. It examines the examples of dominant managerial masculinities that are representative of executive careers and tied predominantly to the corporate contexts. The chapter focuses on the examination of men and masculinities represented in the international realms. The notion of creative career is also closely linked to the idea of non-career, which is reflected in pattern of working that is non-linear and not easily approximated with monetary value or with form of financial recognition, until it enters the art market through either patronage, networks or recognition. Theories of the male gaze include psychoanalytic theories of film as well as cognitive science and analytic philosophy. The male gaze in the simplest way refers to historical dominant framing of objects of visual art, and more generally, objects as cultural and media constructions so that the viewer is situated in masculine position of appreciation.
