ABSTRACT

The world has undergone profound political and economic changes in the last decade. Telecommunications systems around the world are in a state of flux caused by new technologies and new economic realities. This chapter examines electronic mass media outside the United States, first, as systems within the boundaries of other countries and, second, as informational products that cross national boundaries. It begins with an analytical model that summarizes operational characteristics of national systems of mass communication. The chapter examines the broadcasting systems of four nations. It discusses the growing use of new technologies by other countries, major international organizations related to broadcasting, the flow of programs in the world market, and the phenomenon of foreign media ownership, and reviews US international broadcasting efforts.