ABSTRACT
“New” media applications like multimedia, interactive video, and videoconferencing have moved from the organizational world to the consumer market. This chapter examines corporate video—history, scope, why organizations use it, types organizations use, production and distribution technologies, production process, organizational factors that affect it, legal issues, and international and multinational uses. In the early 1900s businesses, political candidates, and others used the newly developed motion picture to promote products and causes. A major impetus to the growth of corporate video came from the use of training films by the military in World War II. Measuring the success of a video designed to bring in revenue is relatively simple. Corporate video has been used to help improve job safety and increase productivity, thereby saving the organization insurance and worker’s compensation expenses.
