ABSTRACT
Once the value of prospect research is understood it might seem that the only remaining question is how to do it. However there is a further matter which might not be immediately apparent, but will inevitably need to be dealt with at some point. Ignoring it can damage your reputation and even have major financial implications. This issue raises strong feelings in both researchers and prospects. The public consensus tends to be that privacy must be upheld, but in practice this is difficult. The prospect researcher is always under pressure to provide the fullest information possible: your boss might demand a specific piece of information, and you will probably want to impress by providing the best possible report. Everyone likes to be considered good at their job, especially if there is a chance of promotion.
