ABSTRACT
Building off the shortcomings of ESP genre theory identified in the previous chapter, this chapter advances a theory of genre grounded in cognitive linguistics and frame semantics. The chapter begins by outlining and motivating frame semantics as an approach to semantics, broadly construed. A frame-semantics framework is then applied to the concept genre. The remainder of the chapter highlights aspects of the genre frame that are important for the findings and results, including several aspects that have either been ignored or seldom mentioned in previous theoretical literature. Most outstanding, concepts from speech act theory and research on categories are integrated into the genre frame.
