ABSTRACT
Intuitive experience and logic being now endowed with scientific precision and respectability, practitioners of non-scientific disciplines have spotted new opportunities in their own disciplines–social sciences, business and even international relations where the classical scientific method of separating reality from human experience doesn’t really work. The principal bottlenecks in implementing strategic decisions in organizations are their inertia to change and risk averseness. The three main effects that may be leveraged to overcome them are the order effect, the conjunction fallacy, and the failure of the law of total probability in CP theory. Public policy analysis can be done from the point of view of behavioural science also, as some authors have recently done. Behavioural economics has deviated from ‘rational choice’ theory typically based on the utility optimization approach which ignores the limitations of the underlying Boolean logic in describing human behaviour.
