ABSTRACT
The chapter introduces the reader to Gilbert’s multi-modal argumentation. Gilbert’s multi-modal argumentation seems to be rooted in Jung’s psychological types. Furthermore, Chapter 1 introduces the four multi-modes into the framework of legal argumentation. What is of special importance in this work for legal argumentation theory is the introduction of the multi-modal alternate modes (in addition to the logical mode, also the visceral, kisceral, and emotional modes) into the traditionally conceived “fortress” of law as formal and rational, in other words, logical. This, however, makes the logical element in law in no manner superfluous but merely supplements it by rejuvenating, more or less, the rhetorical means of persuasion, moreover, by adding “physis.”
