ABSTRACT
Music touring is of increasing economic significance, both within the music industry and in the economy at large, and on both a national and global basis. This chapter examines the economics of performance and major tours worldwide, including the US, China, UK and European markets. The process of tour creation and delivery is explained, including production, insurance, marketing, licensing, logistics, security, ticketing, dynamic pricing, ticket resellers, merchandising, tour sponsorship, media rights exploitation, and the parallel and attractive economics of residencies (for instance in Las Vegas or Macau). The co-creation of the touring experience by fans is discussed. There are profiles of the vertically integrated company Live Nation and the successful touring artist Taylor Swift. And there is a section on tour sustainability.
