ABSTRACT
This chapter sets out the structure of the book, and the key frameworks that each chapter will use. First, the Value Creation Model presents a four-stage process for each media segment: Development, Performance/Delivery, Distribution and Monetisation. Second, the Live Media model is a framework to examine the distinction in each media category between live experience at an event, and live digital engagement with it remotely, given the possibility of the user doing both at once. The Stakeholder Scoreboard breaks down the differential interests and priorities of stakeholders in a typical media project, again segmented by genre, and with particular emphasis on those projects that have a public sector funding component. Revenue sources in each chapter look at those of the dozen key drivers of income in live events which are sector-relevant: ticketing, merchandise, food and beverage, corporate engagement, sponsorship and advertising, supplier commissions, media rights exploitation, public subsidy, philanthropic grant, brand extension/franchising and ancillary revenues. Finally, each chapter in the book then has sections including Global Perspectives, Environmental and Social Impact, and Technology and Personalisation – which looks at changing media profiles due to AI, AR, VR and other innovations.
