ABSTRACT
Global Sports events are amongst the biggest media events of any kind. This chapter covers the live media business of those events – in football (UEFA Champions League, FIFA World Cup, in each case with commercially powerful men’s events plus women’s events at rapidly increasing scale), the Olympics, the Cricket World Cup, and the Rugby World Cup. Within value creation, their development, delivery, distribution and monetisation of global sports of events is covered, plus political dimensions, the unpredictability of outcomes, fairness and cheating. In global perspectives, the passion for Argentine football in Bangladesh is investigated. And the sustainability and social value of staging events is discussed.
