ABSTRACT
Content can make or break a radio station. It is why “Anatomy of an Engaging Programme” elucidates the process of producing a radio show, focusing on how to select the right topic and ensure the relevance and importance of the content presented on-air. It discusses how to use tease as a powerful tool for enhancing the links between segments, captivating the audience, and maintaining their interest. It also emphasises how to prepare a link and use a prep sheet for live or recorded shows.
Moreover, it explores how to use “music-selling” to add substance and appeal to a show. The chapter introduces radio formats and common music formats, which help differentiate content and appeal to specific audiences. It also analyses how radio stations use branding to shape their on-air presentation and identity. The chapter aims to provide readers with insights into the fundamental principles of show composition, content selection, tease techniques, and preparation for delivering an engaging and successful radio show.
