ABSTRACT
This chapter explores the significance of Halal Tourism, shedding light on its importance as a burgeoning sector of the global travel industry. It delves into the underlying Shariah principles that guide Halal Tourism, emphasizing the adherence to Islamic ethics and values throughout the travel experience, from accommodation to dining. The chapter also highlights the abundant opportunities within the Halal Tourism market, including catering to the needs of the Muslim traveler, promoting cultural exchange, and stimulating economic growth in destinations that embrace Halal Tourism. However, it also addresses the challenges faced by this industry, such as standardization of Halal services, cultural sensitivities, and the need for infrastructure development to accommodate specific requirements. In conclusion, the chapter underscores the dynamic and evolving nature of Halal Tourism and its potential to contribute significantly to the global travel landscape while navigating the complexities of aligning with Shariah principles.
