ABSTRACT
This chapter presents an authentic approach that humanizes leaders and prioritizes community must be acknowledged in order to solve the relationship equation for digital leaders. Balancing the relationship equation in digital leadership inserts variables of personalization and connection that unite these two sides through a holistic approach. The chapter aims to cover building digital leadership brand and creating meaningful types of content. The brand building blocks collectively should inform readers brand mission. The five brand-building blocks are presence, spark, drive, beliefs, and legacy. The brand of the campus is also influenced by unwritten norms and mores discovered in campus culture, as well as the current online presence of campus offices and/or campus leadership on social media platforms. Educational content can be shared through articles, videos, and short text copy, but it can also come alive in a digital storytelling format like a blog post, podcast, or more in-depth Instagram or Facebook post.
