ABSTRACT
The purpose-driven digital leadership guiding principles lay a foundation on which higher ed leaders can build confidence and courage and develop a values-based strategy for crafting meaningful content, having consistent conversations, and growing an online community. This chapter begins with a discussion of specific platforms for content creation, digital storytelling, and community building. Levester Johnson is investing in online amplifiers that are activated by a clear brand, strategy, goals, and staffing. Embracing the role of digital influencer, digital leaders must also claim the title of content creator and activate platforms that will best fit with their people and purpose. Twitter may provide more opportunity to engage with higher ed colleagues than students. The chapter aims to cover platforms that host longer form content, including email newsletters and blogging, as well as smaller and more focused community messaging platforms, like group messaging and Snapchat.
