ABSTRACT
The future of digital leadership has both macro and micro elements. A culture shift will also require the holistic education of students on digital leadership. However, one campus alone cannot disrupt an industry; it must be tackled by other entities that influence the field of higher ed, including professional associations, accreditation bodies, search firms, graduate prep programs, and more. Although most social media apps tend to begin with teens, over time adult and senior populations tend to become their dominant demographic, as currently seen with Facebook. Leadership in all contexts starts with self-knowledge, and this includes our digital practices and privacy. A digital-friendly campus culture starts with hiring practices, job descriptions, and even the search firms involved in senior level recruitment. Related to scare tactics, transparent hiring practices in the digital age mean being honest and upfront about how social media will impact a candidate.
