ABSTRACT
Most graduate prep programming, campus human resources professional development offerings, and professional association programs don’t cover a number of digital skills—even though they’re required to increase digital leadership capacity and competency. This chapter describes several foundational skills for those who are looking to embrace technology in their leadership practice, including digital literacy, identity, reputation, and branding. Skills can be measured as levels of digital fluency on a continuum from resister to experimenter to influencer. Conversations about digital identity force reflection inward and self-awareness outward into the world. With the definition and explanation, it is clear how much digital branding bleeds into digital reputation. A variety of authors and scholars have approached guidance to and development of leadership alongside technology. Terms such as open leadership, transforming leadership, social executive, and digital leadership have been applied with varying definitions, skills, and dispositions for leaders to acquire.
