ABSTRACT
A heartware approach to digital leadership recognizes every like, comment, and new follower as a real person seeking community and belonging. Heartware is a community-centered philosophy, built from humanizing the use of any given tech tool in order to form stronger connections. The guiding principles of purpose-driven digital leadership are the how by which we will bring the readers heartware to life, enacting their why, not only being but also leading online. Digital tools are in a constant state of change, and the demands on leaders to constantly learn and develop are a reality. Digital engagement for campus leaders is built around relationships and community building. This connection is a result of tapping into the relationship equation. Digital leaders personalize their presence so it is unmistakably true to them. Digital leadership is a holistic, genuine, and authentic approach that humanizes the leader and their use of social media tools.
