ABSTRACT

This chapter recognizes the changes and proposes a digital mind-set to leadership. It looks at a variety of leadership theories in terms of changes that social media brings, especially to higher ed. Digital leadership integrates the theory and practice of leadership applied to digital contexts by investing daily in meaningful moments that will leave a legacy over time. Legacy, the guiding principle of digital leadership, signifies and recognizes leadership theory, practice, and pedagogy and can be applied and enacted in digital contexts. The chapter explores a number of relevant leadership theories with a digital mind-set. The leadership challenge model was constructed in the early 1980s, which means the authors added zero questions to their interviews about social media. The strengths-based leadership movement has wide acceptance due to ease of understanding and application, as well as its positive approach. Transformational leadership theory opens the door to demanding ethical, moral, values-based, and actual use of social media as a leader.