What Makes a Strong Digital Identity?

It is understandable that many academics give up before they even start to shape their online professional identities. Sometimes, when thinking about what makes a strong digital identity, it can be easier to think about what does not make a strong digital identity. For good or for bad, a strong digital identity has a lot to do with appearances. Academics do not often think about their identities as personal brands, so another way to think about academic brand is the reputation that the readers are trying to build. Any time that the readers write a status update, blog post, or other online offering, it becomes part of the online content of their digital identity. To have a strong digital identity, there are six main components that the reader need to consider. The six criteria are consistency, professionalism, accuracy, organization, quality, and representativeness. The best example of the importance of professionalism online is probably the job market.