ABSTRACT
Delivering a major speech or heading an important panel discussion at a national conference also presents an opportunity for the speaker to contact the media. The conference signals the presence of new ideas and discussions that could be of interest to the media for stories and interviews. Smaller professional events also prompt media coverage. A college president delivering a talk to a lunch gathering of 100 student loan company representatives about serving low-income students generated a national story written by an enterprising reporter who was in attendance. Plenty of good advice about delivering an effective speech is available in bookstores and on the Web. The communications office for an institution, organization, or one’s professional society also may provide helpful guidance. The value of a speech can last well beyond the event in which it is delivered.
