ABSTRACT
Even media relations specialists try to avoid making telephone calls to the media. They argue that reporters, editors, and producers don’t want to be bothered with calls and the stories they’ve presented in writing to them should stand on their own. Television and radio vary even more as far as the best times to contact a reporter or producer. It is important in presenting a story to the media to avoid using loose terms to define our work. When approaching media outlets about a story idea, several people can be contacted within the organization. Targeting our story to the right reporter, editor, or producer is essential in the process of generating media coverage.
