ABSTRACT
The topic of culture, discussed in the upcoming principles, deserves some introductory comments. The “strength” of an organization's culture can be a valuable indicator of individual loyalty and commitment. A strong culture has consensus about common values and behaviors that drive the company. It has a degree of intensity visible to outsiders. One of the biggest mistakes organizational leadership can make is to let the culture take care of itself. Changing a culture is not easy. It tends to be deeply rooted. People may come and go, but culture remains. Coach Wooden understood culture. Microsoft has also shifted away from proprietary hardware and operating systems to subscription products with regularly recurring revenue. Coach Wooden understood culture. He knew that for the team to advance and accomplish its goals, individual sacrifice was required.
