ABSTRACT
Keeping things simple applies to many aspects of business, but none more so than communications. This principle focuses upon enhancing your ability to create shared meaning between parties. In this vein, the narrative is devoted to message crafting, effectiveness, targeting, channeling, and desired outcomes. Barriers and challenges are also highlighted. In addition, practical tips are provided for communicating with specific stakeholders. Lastly, guidance is suggested on how to become a more meaningful business writer by using the “Five C's,” as well as how to be best prepared for taking center stage when delivering business presentations where the spotlight is the brightest.
