ABSTRACT
This chapter is devoted to creativity as a desired competence of both managers and artists. Psychological and aesthetic concepts of creativity, sources of artistic creativity, motives and inspirations, and problems faced by a manager who wants to manage himself and his team’s creativity were presented. The focus is also on the phenomenon of artistic improvisation in order to conclude management from this unusual and demanding form of creativity. The results and conclusions from original empirical research in the field of participation in an aesthetic situation, traditionally and virtually, both from the perspective of the creators and recipients of particular fields of art, are also presented, confirm the considerations, and show how management creativity can be analysed scientifically.
