ABSTRACT
Sales promotion is a marketing strategy that involves offering incentives or discounts to customers to encourage them to buy a product or service. Sales promotions can include discounts, coupons, free samples, contests, and other incentives.
Trade promotion, on the other hand, is a marketing strategy aimed at retailers, wholesalers, or distributors, rather than end consumers. The goal of trade promotion is to encourage retailers to stock and promote a product, usually through incentives such as discounts or promotions.
Both sales promotion and trade promotion are commonly used in retail and consumer goods industries to increase sales and promote products. Sales promotion can help drive sales by incentivizing customers to make a purchase, while trade promotion can encourage retailers to stock and promote a product, which can lead to increased sales.
