ABSTRACT
Ethical, social, and regulatory perspectives are important considerations in integrated marketing communications (IMC) to ensure that marketing activities are conducted in a responsible and sustainable manner. Ethical considerations in IMC include ensuring that marketing activities are truthful, transparent, and do not mislead consumers. This includes avoiding deceptive advertising, respecting privacy, and ensuring that marketing activities align with a company’s values and principles. Social considerations in IMC include ensuring that marketing activities do not perpetuate harmful social stereotypes, are respectful of diverse cultures and backgrounds, and do not promote unethical or harmful behaviors. It is important to consider the impact of marketing activities on society and to engage in responsible marketing practices that promote social responsibility. Regulatory considerations in IMC include compliance with laws and regulations governing marketing activities. This includes laws related to advertising, consumer protection, and privacy. It is important to stay up to date with changing regulations and to ensure that marketing activities are conducted in accordance with legal requirements.
