ABSTRACT

In the past several chapters we have reviewed evidence to show that associative distributions offer useful information about cultural meaning and that they are particularly sensitive to the perceptual and affective components of meaning. A basic part of a particular cultural frame of reference is the language of that culture. In this chapter we focus attention upon the influence of language upon word associations. A particular question addressed here is whether or not two culturally different groups give different patterns of associations because of the different languages they speak or because of different cultural milieus. One way to examine this question is to compare the word associations of people who speak two different languages.